As much as we might try, we can’t know and be good at everything. We need to work in our zone of genius.

 

Swallowtail Social Ruth’s zone of genius is social media coaching and support for small businesses. She has given me some invaluable tips over the last year and most recently helped me (and got me excited) to set up my Pinterest business profile. 

 

Her knowledge and passion for the work she does is incredible and I’m extremely grateful for her straight-talking support and cheerleading. 

 

Ruth’s expertise is with artisan creatives and craft-focussed business, especially those selling via Etsy, so do check her out if you want to get your business more visible and see those sales coming in.