Whilst we might assume, from what we see in the press, that supermarkets, restaurants and the food distribution network are responsible for a huge amount of food waste, when in fact 70% of all food waste is generated in our homes. That’s 4.5m tonnes of food wasted each year in the UK, worth £14 billion. We’re literally throwing money in the bin.

But there isn’t just a financial impact from our food waste habits, there’s an environmental one too. There is an astonishing amount of water and land needed to produce the food we waste. It is responsible for adding 3.3 billion tonnes of greenhouse gases to the planet’s atmosphere, requires a volume of water equivalent to the annual flow of Russia’s Volga river and wastes 28% of the world’s agricultural area*.